Head of Content
Swoop is expanding and we have an opportunity for an experienced, hands on Head of Content to pioneer the expansion and development of Swoop’s digital offering, including three websites and a whole host of digital communications. Our website is our shop window to the world, and this is a crucial role to the growth of our business.
Who are we?
Swoop Travel is a 30 person (and growing) travel company, specialising in trips to the ends of the earth - Patagonia, Antarctica and The Arctic; extraordinary destinations that provide our customers with incredible experiences and lifelong memories.
We don’t just work in the adventure travel industry, we enjoy outdoor adventures of our own, such as trail running, hiking, kayaking, and climbing. Our passion is what drives our success, and although there’s plenty of socials, destination-based reconnaissance trips and fun, we work hard, and we love what we do. We are a team of ambitious and hardworking professionals who strive to be industry leaders when it comes to sustainability.
What you’ll be doing
Reporting directly to Luke Errington (Founder and Managing Director), you will be given complete accountability for creating, updating and maintaining website content In order to drive conversion rates to enquiry, and organic search traffic.
You’ll have the opportunity to devise, develop and manage a rolling twelve-month content plan for our three websites. Reviewing and optimising the IA for all three sites and Identifying opportunities to improve the UI of key page templates and CMS features, managing internal and external resources.
We expect that you will manage our SEO agency and be responsible for the implementation of our on-page SEO programme. Our content isn’t limited to web copy and imagery; we also have a portfolio of illustrated guides and maps, and you’ll be responsible for their planning, curation and distribution.
Who you’ll be
You’ll have seen and lead similar content development programmes for several different websites, be familiar with multiple CMS platforms, and you’ll enjoy creating clarity and structure in complex systems.
You’ll understand the fundamentals of SEO and be confident in getting the best out of an SEO agency. You’ll have seen and lead similar content development programmes for several different websites, and be familiar with multiple CMS platforms.
You’ll have observed numerous usability tests and have an objective and nuanced view of usability and UI design.
This is an autonomous role where we’ll look to you to use your initiative, previous experience and a naturally strategic approach to deliver tangible results for the business. You’ll need the confidence, skills and experience to drive strategic direction, with little external guidance.
An agency background would fit well with the variety of this role, but if you've worked extensively within a business that utilises online presence as a sole “shop window” we’d definitely be interested in a conversation. In addition, you’ll be an influencer with strong interpersonal skills, able to manage multiple relationships and comfortable reporting at board level. You will also have a passion for all that is possible out in the open air.
In return we can offer
A competitive salary, dependent on your level of experience (including a company bonus), 25 days holiday per annum (plus your birthday), oh, and the best views in Bristol. Seriously – we don’t call our offices ‘The Condors’ Nest’ for nothing.
How to apply
Please include your CV and a one page covering letter to tell us why you’d be perfect for the role.